Will my campaign work? How’s your batting average?
TRYING to persuade prospective customers to take the leap of faith and make a first purchase is the hardest task for marketers. You need to treat the business problem of first purchase differently from the second, third, high-ticket and more complex ones. A dedicated...
Pour the wine, lets tackle Bottlenecks
MARKETERS are problem-solvers. The question you need to always be asking in business and the businesses you work for is: What’s the Problem? Once you identify the problem – whether that be product awareness, lead generation, prompting a first purchase, incentives for...
Be a Winner with Retained Customers.
SHHHH. Let’s whisper because we’re going to talk about a dirty word. RETENTION. It’s a word most businesses don’t like to talk about. It’s a word most businesses don’t want to worry about. It’s a word most businesses don’t want to do anything about. It’s the...
Forget Tinder, have we a swipe for you!
The best marketers are professional thieves. Yes, you read that right. They swipe, swipe, swipe the best ideas from each other to great advantage. Don’t think you have to build a new campaign that has never been built before. Few ideas in marketing campaigns are...
You’ve Got Mail
Love What You’ve Done With Your Emails
It’s Sales Time!
It Started With An Email
What’s in it for Me?
I Honestly Love You
Artificial Intelligence – Does the Robot Wear the Pants?
Artificial Intelligence – Who Framed Roger Robot?
Artificial Intelligence – The Robot Ate My Artwork
Artificial Intelligence – Testing the Robot
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