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You’ve Got Mail

You’ve Got Mail

LOVE ’em or hate ’em, emails are a huge part of our lives – the fast, effective way we communicate between family, friends, loved ones, neighbours, colleagues and other businesspeople. And apart from advertising, they also make up the most opportunity-rich channel of...
It’s Sales Time!

It’s Sales Time!

HOW do you encourage someone to buy something they didn’t know they wanted? Whether you’re a department store, small business or even a tradie, you have a sale. And it’s easy to increase product purchases exponentially through your email list and by including certain...
It Started With An Email

It Started With An Email

BUILDING a relationship with customers over email is like any friendship in the big, wide world. You need to work on creating trust, endear yourself to your new friend, have some fun, and stick with them through thick and thin (or sale spend-ups and abandoned shopping...
What’s in it for Me?

What’s in it for Me?

USER-GENERATED content is pure gold for any business. Let the customer do the work for you by creating brand assets. This can be a photo of them holding your product, a post of them posting about your products on social media, a video of them doing a video about using...
I Honestly Love You

I Honestly Love You

SO, we’re just going to come out and say it … sometimes it’s not all about sales, discounts and making money in business. Sometimes, it’s about building trust with clients and customers. It’s about doing the right thing for the greater good. It’s about creating a...

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