FACEBOOK CAMPAIGNS: Watching the Detectives
Once your campaign is up and running, the data starts rolling in. What do you do if its not working, what do you do if it is? There isn’t a lot of step by step guidelines out there. Troubleshooting and Optimising on your Facebook campaigns means it’s time to put...
Will my campaign work? How’s your batting average?
TRYING to persuade prospective customers to take the leap of faith and make a first purchase is the hardest task for marketers. You need to treat the business problem of first purchase differently from the second, third, high-ticket and more complex ones. A dedicated...
Pour the wine, lets tackle Bottlenecks
MARKETERS are problem-solvers. The question you need to always be asking in business and the businesses you work for is: What’s the Problem? Once you identify the problem – whether that be product awareness, lead generation, prompting a first purchase, incentives for...
To Pivot or not to Pivot is no longer our Choice
IT’S time we all started taking some ballet lessons … of sorts. COVID-19 came out of nowhere, striking a blow to many thousands of businesses, threatening their owners’ livelihoods and company survival. This pandemic has made us “dance” to its heartbreaking...
You’ve Got Mail
Love What You’ve Done With Your Emails
It’s Sales Time!
It Started With An Email
What’s in it for Me?
I Honestly Love You
Artificial Intelligence – Does the Robot Wear the Pants?
Artificial Intelligence – Who Framed Roger Robot?
Artificial Intelligence – The Robot Ate My Artwork
Artificial Intelligence – Testing the Robot
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