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FACEBOOK CAMPAIGNS: Hook Line Winner

FACEBOOK CAMPAIGNS: Hook Line Winner

The Ad, the copy, the creative, what shows up in someones newsfeed.  We need to analyse a few different metrix Unique Link CTR (Click through rate) – not just general. Less than 1% you need to do some work.  1% – 2% is good Frequency – how many times they’ve...
FACEBOOK CAMPAIGNS: What’s your Destiny?

FACEBOOK CAMPAIGNS: What’s your Destiny?

The destination is your landing page.   You have a click and they have landed.   The question is, where are they going to next?  You really want that transaction as soon as possible.  Let’s analyse this. Conversion rate of landing page – How many people are taking the...
Forget Tinder, have we a swipe for you!

Forget Tinder, have we a swipe for you!

The best marketers are professional thieves. Yes, you read that right. They swipe, swipe, swipe the best ideas from each other to great advantage. Don’t think you have to build a new campaign that has never been built before.  Few ideas in marketing campaigns are...

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