Will my campaign work? How’s your batting average?
TRYING to persuade prospective customers to take the leap of faith and make a first purchase is the hardest task for marketers. You need to treat the business problem of first purchase differently from the second, third, high-ticket and more complex ones. A dedicated...
Pour the wine, lets tackle Bottlenecks
MARKETERS are problem-solvers. The question you need to always be asking in business and the businesses you work for is: What’s the Problem? Once you identify the problem – whether that be product awareness, lead generation, prompting a first purchase, incentives for...
You’ve Got Mail
Love What You’ve Done With Your Emails
It’s Sales Time!
It Started With An Email
What’s in it for Me?
I Honestly Love You
Artificial Intelligence – Does the Robot Wear the Pants?
Artificial Intelligence – Who Framed Roger Robot?
Artificial Intelligence – The Robot Ate My Artwork
Artificial Intelligence – Testing the Robot
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