You’ve finally built your beautiful campaign, you’ve pressed the magic button and the campaign is up and running. Soon after you realise it’s not working. What has gone wrong? Your ad is great, you have a great offer, but it’s just not working. Time to have a good...
In regards to optimisation and scaling, the first thing you must keep in mind is your Offer. If your Conversion rate is super low and you’ve done everything you possible can page wise to increase your conversation rate, it might be your offer. It may be something...