What do we need to have a conversation with somebody? A phone number. It’s not email addresses, is it? What do we know when we asked for more information on a landing page? The conversion rate goes down. How do we open up channels of communication that we are going to...
The big thing that not a lot of people talk about, is the content that people are consuming before they speak to you. What’s the one thing you actually need people to do? Consume the content, right? To form a relationship with the lead, you need to know:...