Jo Murphy Archives - DMDU Connect

Selling Without Selling Out.

by dmdu | May 6, 2020 | Blog, Jo Murphy, Speakers

Every sales post I write gets submitted to the “who cares” test. I write my copy. And then I ask myself: “who cares?” It might sound harsh, but it’s what allows me to reconnect to what my audience ACTUALLY cares about. It ensures that...

How to Find Hashtags and Implement Them

by dmdu | Mar 3, 2020 | Blog, Jo Murphy, Speakers

People don’t search hashtags on Instagram looking for products to buy. They search hashtags looking for inspiration and ideas. A few months ago, I spontaneously decided I was going to dip dye my hair blue (side note: best decision ever). When I was looking for...