Digital Marketer's Down Under Blog

Artificial Intelligence – Who Framed Roger Robot?

by Sonya Keenan | Nov 24, 2020 | Blog

Automation is a critical skill when playing nice with smart machines or as some would say ‘the robots’. We automatically think robots are going to take over our jobs. Be more hopeful. However many of the tasks you do in that job will change. Looking at which tasks...

Artificial Intelligence – The Robot Ate My Artwork

by Sonya Keenan | Nov 24, 2020 | Blog

When Mike Rhodes presented at DMDU Connect 2020 Artificial Intelligence – Less Artificial More Intelligence (How to play nice with machines in 2020), he looked at human Creativity and how to maintain it. If you ask a bunch of 6 year olds ‘who is creative’ you will...

Artificial Intelligence – Testing the Robot

by Sonya Keenan | Nov 24, 2020 | Blog

A When Mike Rhodes presented at DMDU Connect 2020 Artificial Intelligence – Less Artificial More Intelligence (How to play nice with machines in 2020), he explained the importance of experiment. When we experiment we expect to be wrong. If it ain’t broken don’t fix...

Artificial Intelligence – I See Robots

by Sonya Keenan | Nov 20, 2020 | Blog

Mike Rhodes gave us a brilliant presentation at our recent DMDU Connect 2020 Virtual Conference. He called it ‘Less Artificial, More Intelligence (How to Play Nice with Machines in 2020). Here’s an excerpt Unless you’ve been under a rock – the future is...

Oli Bilson – Million Dollar Baby

by Sonya Keenan | Nov 20, 2020 | Blog

HERE’S the million-dollar question: How do we acquire these high-ticket clients predictably, affordably and reliably through online marketing for our expert empire? Oli says to always sell high ticket, between $6000 and $36,000, and monetise it by using the phone...

FACEBOOK CAMPAIGNS: Hook Line Winner

by Sonya Keenan | Nov 20, 2020 | Blog

The Ad, the copy, the creative, what shows up in someones newsfeed. We need to analyse a few different metrix Unique Link CTR (Click through rate) – not just general. Less than 1% you need to do some work. 1% – 2% is good Frequency – how many times they’ve...