ADVERTISING budgets don’t have to be large.

Typically, small businesses need to target only a small geographical area.

If you’re a Maroochydore-based hairdresser, you don’t need to target people in Brisbane.

Instead, you may wish to direct advertising to want to 30,000 people in a catchment area of a 16km radius.

A small service-based business like this just wants people to walk through its doors.

It may not want to build email lists or create email marketing funnels.

One of Elisha’s service-based clients is a good example of “the power of advertising”.

The objectives were to increase online traffic and create greater customer engagement.

 You can see the results of two cold traffic ads and a retargeting ad, all going to one pinned post on his Facebook business page.

These ads ran from the end of May to early July for a total of 40 days.

He reached 100,000 people, engaged 20,000 people, had 37 shares and 279 reactions.

In total, this ad campaign cost him about $400.

At 5 cents per engagement, that’s an inexpensive way to create a huge amount of cold traffic and remarketing potential.   Save some for a rainy day!

Blog Post created from Elisha de Jong’s DMDU Connect LIVE 2020 Presentation.

If you would like to watch the full presentation, CLICK HERE and start your FREE 7 Day Trial.

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