ADVERTISING budgets don’t have to be large.
Typically, small businesses need to target only a small geographical area.
If you’re a Maroochydore-based hairdresser, you don’t need to target people in Brisbane.
Instead, you may wish to direct advertising to want to 30,000 people in a catchment area of a 16km radius.
A small service-based business like this just wants people to walk through its doors.
It may not want to build email lists or create email marketing funnels.
One of Elisha’s service-based clients is a good example of “the power of advertising”.
The objectives were to increase online traffic and create greater customer engagement.
You can see the results of two cold traffic ads and a retargeting ad, all going to one pinned post on his Facebook business page.
These ads ran from the end of May to early July for a total of 40 days.
He reached 100,000 people, engaged 20,000 people, had 37 shares and 279 reactions.
In total, this ad campaign cost him about $400.
At 5 cents per engagement, that’s an inexpensive way to create a huge amount of cold traffic and remarketing potential. Save some for a rainy day!
Blog Post created from Elisha de Jong’s DMDU Connect LIVE 2020 Presentation.
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