IF you want to grow your business, you should have a Facebook Business Page, and here’s why.
Facebook continues to dominate the social media landscape.
Having a Facebook Business Page is a free opportunity to increase brand awareness and generate sales through this social media platform.
It’s as simple as that.
And whether you’re a service-based tradie, shop or other bricks-and-mortar business, you can reap the rewards.
Elisha De Jonge from Social Domination presented at DMDU Connect LIVE 2020 and today, I wanted to share Elisha’s five “must-dos”.
- The banner: To set up your business page for success, you need a banner that clearly lets people know who you are. That could be a picture of your shopfront, your car with signwriting or even a logo.
- The round section: This also needs to be a clear representation of your business – perhaps a photo of you in work gear.
- Fill out the “About” section fully and accurately: This is an area many people fail to complete properly. Let people know who you are and what you do as a business. Make sure you have a website URL in there and a contact phone number.
- Make the message button work for you: Use a program such as ManyChat (com), which is free. Just use the basic flow – no need for detailed flows and bots.
The message button is essential for engagement with customers – the place where you’ll gain lead generation and where they’ll seek quotes for work or inquire about your business.
The welcome message that you set up in ManyChat doesn’t need to be complicated. All it needs to be is: “Hi (customer’s name). How can I help you today? Regards (your name).”
What that will do is open up a conversation to capture the lead.
Let’s look at an actual classic example of how using a Facebook Business page generates a lead, progresses to an inquiry and quote, then translates into a job for a specialised coating company.
When you link up to a message platform, you always have to press “get started” and that takes you into the flow of Minichat, for example.
Add the Minichat welcome message: “Hi Troy. How can I help you today? Regards, Dave”.
The message sequence begins:
A customer at Muswellbrook would like a quote on his garage floor. General costings are provided and the tradesman asks for the three-car garage to be measured up.
There’s some to-ing and fro-ing as they set up a time and the address is given.
This is how the customer and tradie are messaging each other quickly, privately and securely.
It’s isn’t a series of long phone calls and the tradie isn’t called off the job to answer the prospective customer’s inquiries.
All information is delivered as a written conversation.
In the end, this particular chat continued over two weeks.
The tradie secured the job, received a deposit and booked-in a date to do the work that was acceptable to both parties.
This shows how the message button can be very powerful for any business as a point of contact.
Another strength of the message button is that it can be used really effectively as an after-hours contact.
Elisha says one of her clients offers an after-hours service and the Facebook Business Page message button is an ideal way for customers to contact the business at any time they’re thinking about it: such as the need to deal with a problem outside normal opening times.
This has its advantages against, say, a telephone call that goes to message bank: the customer is never certain if the business has heard the message or when someone will return the call or action it. All of this uncertainty is cleared up through the message button.
Dispute resolution is another area where the message button is a vital tool.
Elisha knows problems can arise between customers and business owners.
Unlike a telephone call where the two parties involved may simply have an argument with each other, the messages form a written conversation that can be used as evidence if the dispute needs to progress to a court or ombudsman.
With Messenger being used by 1.3billion people right now, there’s never been a better time to be in the conversation business – not just between family and friends.
Elisha quotes an impressive figure: 53% of people who message a business typically are more likely to shop at that business.
And the final Facebook Business Page “must-do” is …
- Post daily. Posting daily (or at least regularly) indicates to prospective customers that you are serious about your business and you want to showcase the work you’re doing.
This is especially important if your Facebook Business Page only has a few likes and you’re trying to start or build up your Online Marketing Eco-System.
Posting daily is desirable to consistently feed the Facebook algorithm data. The more that people engage, the more the data builds and that’s a powerful strategy – especially when you come to running paid ads.
Feeding the algorithm by posting daily and engaging with customers will ensure your business has cheaper advertisement costs/costs per click.
Blog Post created from Elisha de Jong’s DMDU Connect LIVE 2020 Presentation.
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