Molly Pittman manages millions of dollars in on-line ads very year, her practical approach to implementation means that anyone can make digital marketing advertising work for them.
Molly has certified thousands of marketers in paid traffic and customer acquisition, and is a co-host of the Perpetual Trafficpodcast, which has grown to over three million downloads in two years. She is the Co-Founder of Train your Traffic Person and DigitalStrategyBootCamps.com, providing 1-on-1 coaching and consulting to help businesses grow through digital channels.
Molly started her career as an intern at DigitalMarketer.com in 2012, excelling to VP of Marketing in 2014, a position she held until 2017 when she left to start her own consulting agency. At DigitalMarketer, Molly personally spent $8+ million on paid traffic channels like Facebook, Google, and Twitter while maintaining a positive return on investment.
Molly is a regular visitor to Australia and anyone who has seen her in action, knows that she is definitely worth coming to see.
Molly is a keynote speaker at DMDU and will be discussing the latest news and implementation for paid advertising campaigns. Molly says in the last six to eight months the paid traffic platforms have changed fundamentally because so many businesses have changed their advertising model to online and platforms like Facebook are struggling to find the balance between advertising and customer experience.
“We saw more changes to the FB platform than ever before in the last 6-8 months. Changes we weren’t used to seeing… these were not your normal product updates.
“Ads and offers that used to work are no longer working. Facebook hired thousands of people to battle fake news and protect the data of its users. And Facebook made fundamental shifts to how their algorithm worked in an attempt to win back the public and to make Facebook a happier, safer place.”
Molly has studied these changes, has a plan for how to get your traffic back. Molly will show you at DMDU;
| A proven framework for optimizing your media plan
Strategies to beat rising ad costs
Top performing FB funnels for awareness, retargeting & loyalty campaigns
| How to leverage content to a build
a brand that customers love How to plan your budget for
maximum ROI in 2019
“So, what does this mean? In short, the ads that win on Facebook in 2019 will be the ones that have the most social proof. Facebook is using social proof as the #1 indicator that a market enjoys and wants to engage with a particular ad.”
DMDU founder Sonya Keenan recently did a webinar with Molly where she critiqued the ads of some of our community and put this idea into action. Watch below
Find out more about how to create your own traffic system at DMDU Connect 2019 in August.