Here’s a big heads up – IT’S NOT ALL ABOUT SPEED AND VOLUME, IT”S ABOUT CONTENT QUALITY!
Stop chasing your tail and jump off the hamster wheel. If you want to stay up to date with the best ways to create a content system that really works – look no further than the opportunity to learn first hand from the queen of content, Lindsay Marder at Digital Marketers Down Under Connect 2019.
There are millions of different pieces of content created everyday – here is your chance to stand out from the crowd and find the best ways to do it.
Rather than wasting precious time on bombarding your customers with endless, irrelevant and time consuming content, join us at DMDU Connect 2019 to take a master class with Lindsay Marder on how to develop a ‘Critical Content Plan.’
What are the Magic Ingredients For Content That Works?
What does your prospect / customer need to believe in order to buy your product or service?
What is your prospect researching before they buy your product/service?
Where do they do their research? Are they Googling? What are they watching? What are they asking their friends, family, and colleagues?
What conversation is going on in your customer’s mind before they buy your product or service? How can you get into their headspace and influence their purchase?
PILLAR and EVERGREEN POSTS
Creating a new piece of content every week or every other day is not going to help your SEO. Lindsay recommends instead of churning your wheels creating new content, make sure you have Pillar and Evergreen Posts that you can use time and time again.
So what are Pillar and Evergreen posts?
Pillar posts are fundamental to your business, they should explain in detail the who, what, where and why of your business. According to Lindsay they should be long, thoughtful, well-researched and evergreen. Evergreen means that you can repost and drive traffic to these blogs time and time again because their content remains relevant.
According to Lindsay there are 3 perfect pillar type posts…
3 PERFECT PILLAR POST TYPES
- The “How To” Post
– Describe how to execute a process and use images, video, or audio to enrich the post.
- The Listicle
– Create a list of books, tools, resources, or literally anything else your market will find useful.
- The Case Study
– Show the end result is attainable by documenting how someone else did it first.
At DMDU Connect 2019, under Lindsay Marder’s guidance, you will learn digital content strategy and gain invaluable insights into how to:
– Create a content pipeline and establish a long-term relationship with your customers.
– Stop hand-to-mouth content creation.
– Develop pieces of ‘pillar’/‘evergreen’ content.
– Overcome the sale objection.
– Crowd source new contributors and feature them to get more traffic and direct them to you.
To start you on the path to amazing content, take a leaf out of Lindsay’s book and listen to this audio clip for a taste of what to expect at DMDU Connect 2019.
Why do you need to be at DMDU Connect 2019?
It’s simple. Your customers are online. Can they find you?
DMDU Connect 2019 is Australia’s premier digital marketing event for business owners.
DMDUConnect 2019 is a two-day conference where you will learn;
– What’s working now
– How frequent changes are impacting your business
– Best practice for online marketing
If you believe there is a better way of marketing your business and getting more customers but aren’t sure how, you need to be at DMDU Connect 2019.
From start-ups to scale ups, SME’s to marketing professionals and agencies, this conference will give you access to the latest in Digital Marketing.
DMDU Connect 2019 features international speakers, curated learning and actionable content. Join the community that is taking the mystery out of digital marketing.
Can you afford to miss out?
For more information and to purchase early bird tickets now CLICK HERE